Careers education reimagined for Vision 2030

To help young people. The world of work is changing fast and as the Kingdom moves towards delivering Vision 2030 and the Human Capability Initiative, young people are looking for fresh ways to learn, belong and act on their ambitions. Akoon makes this possible.

‍To help organisations. Businesses, nonprofits, educational institutions and Ministries are all working to deliver on their Vision 2030 KPIs around diversification, job creation and Saudisation. Akoon supports them on this mission.

Saudi students aged 13-year-olds and older. University applicants. Early career changers. Any young person looking for advice and inspiration to help them with choosing majors, finding work experience, building volunteer hours and connecting with future employers.

Akoon is about equity of opportunity and equity of career pathway, so we bring everything together in one place for all young people in Saudi Arabia. Self analysis, recommended pathways, sector showcases, micro-credentials, learning passports, mentors, education marketplace and communities.

Akoon is built and managed by Wonder Inc, an international studio with expertise in Saudi Arabia and global careers, education, design and digital innovation. Together we champion youth empowerment, design excellence and the power of new technologies.

Our CEO, Dr Hanaa Almoaibed’s pedagogical research underpins Akoon’s methodology, defined by our CPO, Martin Coyne MA (RCA) and our CMO, Mike Bond MA (RCA) who bring decades of experience working as consultants to education and youth brands around the world.

Akoon’s principal and founding sponsor is Rawabi Holding, one of KSA’s largest companies. It has run landmark youth empowerment programmes in Saudi for the past 15 years. It brings to Akoon its heritage in CSR, philanthropy and deep experience of engaging with every kind of careers stakeholder in Saudi.

12 million enrolments are predicted at Saudi universities across the next five academic years. Akoon supports this future student population through its single-view education marketplace.

‍35-46% of Saudi professionals have reported underutilisation of their skills. Akoon removes this major barrier to human capital development through personalised recommendations.

‍40% is the Saudi Vision 2030 KPI target for percentage of women participating in the labour market. Akoon empowers every young person to see all the potential careers available to them – and connects them to future-focussed employers.

‍75% is the Saudi Vision 2030 KPI target for percentage of university graduates joining labour market within 6 months of graduation. Akoon helps students to understand themselves and the future jobs market so they can make strategic choices about what and where they study.

‍1.6 million is the job creation target for just one of Saudi’s ministries – the Ministry of Tourism. Akoon enables sectors like this to showcase jobs and training opportunities, and meet Saudisation targets with a focus on workforce localisation.

‍180 days is the Human Capability Development Program target for the number of days of training and work experience before high school graduation. Akoon matches young people to experience opportunities across Saudi and supports them in attaining their volunteer hour targets.

To showcase their expertise and opportunities to young Saudis everywhere.

Easily make virtual work experiences volunteering opportunities available to every young person across the Kingdom.

Be a part of celebrating the very best of Saudi.

Build loyalty with future talent.

Deliver on Vision 2030 KPIs for employment, diversification and Saudisation targets.

Connect with an actively engaged audience of potential employees who have relevant skills and demonstrated an interest.

Universities, colleges and academies can showcase their institution and its courses to a nation-wide audience of students actively engaged in choosing their study path.

Make taster courses and experiences available to applicants that have indicated interest in a specific subjects.

Be a part of celebrating the very best of Saudi education.

Build loyalty with their future applicants.

Share student videos and stories with young people looking for inspiration and reassurance.

To raise awareness of their organisation with an actively engaged young audience looking for purpose.

Make virtual experiences and learning opportunities available to young people who have indicated a passion for the organisation's mission.

Easily make volunteering opportunities available to every young person across the Kingdom.

Help meet Vision 2030 targets for diversification and Saudisation.

Industry bodies and government organisations of all kinds can showcase the potential in their sectors.
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Highlight career opportunities in strategically important parts of the economy as part of Vision 2030.
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Actively focus on Saudisation and workforce localisation in the generation of young Saudis.